Currently the lead creative/communications executive at Comscore (NASDAQ: SCOR) where I've been tasked with re-branding and re-imagining all things customer-facing -- from GTM materials and strategies, to Comscore's digital presence and everything in-between.
Previously built $100MM+ Digital Business driven by advertising, ecommerce and search at Publishers Clearing House and it's subsidiary, PCHmedia. I have extensive experience as a Chief Creative Officer, Chief Brand/Communications Officer, Executive Creative Director, Executive Producer and Product Owner. I specialize in product development/management, brand identity, strategy and development, user experience, product design, digital strategy, processes, and team development and leadership.
Expertise in creating innovative marketing campaigns that deliver measurable results. I have broad experience building/restructuring, project management, process creation and improvement, business development, IT transformation and budget management and accountability.
I lead teams of Product Owners, Marketing Directors, Creative Directors, Designers, Copy Writers, Software Engineers, Front End Developers, App Developers, Video Producers, Game Designers and External Agencies & Consultants.
Senior Vice President, Creative/Communications
Partner with Comscore's Executive Leadership, Product and Marketing Teams on the company-wide goal of developing consistent go-to-market strategies and materials in line with Comscore’s strategic priorities. This includes marketing experiences for all Comscore Products/Solutions, Comscore.com, Comscore Customer Platforms and Comscore events and conferences.
Responsibilities Include:
Chief Creative Officer
Promoted as the lead creative executive for the B2B operating unit of Publishers Clearing House – considered the most important initiative in the company’s 70-year history. I lead the teams responsible for developing advertising products and experiences that generate 100% permission-based first-party customer data that allow businesses to shape their strategies, grow their brand and drive sales. In short, I help brands address the massive challenge of efficiently reaching target audiences in an ever-changing advertising landscape. The Creative Services part of my team is developing our new go-to-market strategy including a complete re-branding of PCHmedia, new naming and branding of our advertising solutions and the development of all go-to-market material. Report directly to President.
Assistant Vice President/Executive Creative Director
Promoted to AVP/Executive Creative Director. Led the development of all customer-facing experiences of every Publishers Clearing House entertainment property. Our team's responsibilities include Desktop, Mobile Web, and iOS/Android Application development, TV commercial production ... and every/any other customer-facing experience.
Managed staff of 75+ Directors, Producers, UI Engineers, Unity Developers, Project Managers/Scrum Masters, Designers, Video Editors and Copywriters. Responsible for regular executive-level communication to President, CEO, Board of Directors, and Shareholders. Report directly to Executive Vice President.
Worked my way up from freelance consultant to the first-ever Creative Director that was not from the copy side of the Creative Dept. Used my skills as a visual designer and technology expert to lead the development of PCH’s digital business. Developed new workflows for mobile, produced, wrote, and edited PCH’s well-known TV commercials and created a suite of entertainment properties. Created an extremely successful token reward economy that has become PCH’s most effective engagement mechanic. Over 32 quadrillion tokens per year are redeemed for chances to win prizes in the PCH Token Exchange. Report directly to Senior Vice President.
Founder/Advisory Board
Skape® is an app that directly connects homeowners to a population of landscapers that can view, quote, and bid on jobs in-app without a phone call in much the same way Uber connects those needing a ride to drivers. The soon-to-be-released Skape® app allows homeowners to upload details of their property and gives Land "Skapers" a mobile view of the job request so they can make an informed decision to accept the job without having to figure out pricing -- saving time and money. As a founding member of Skape® my role is as an Advisory Board Member working closely with a team of co-founders, investors, and developers from Columbia University.
Marketing Director Board
The Louis J. Acompora Memorial Foundation was formed in memory of Louis J. Acompora, a young athlete who died suddenly as a result of sudden cardiac arrest during his first high school lacrosse game. Following this tragic loss, Louis' parents began a campaign to raise awareness among schools and other public institutions about the importance of having automated external defibrillators (AED), a simple device that would have saved Louis' life.
My skill set aligns with leading teams that develop exceptional user experiences that monetize effectively. Most recently I’ve been focused on developing products that advertisers want and need due to the massive disruption coming to the digital ad market.
As an executive, I spend much of my time working with the senior members of my team, but I’ve never let my technical skills fall to the side. I can design, write, code and edit video using the latest software including Adobe Creative Software (XD, Photoshop, Illustrator, etc.), Microsoft (expert PowerPoint skills), Apple, Figma and more. My skill set spans across all mediums from print to web to video.
Business Administration, Graphic Design
Activities and Societies:
Member of nationally ranked Lacrosse Team
Executive Degree, Finance
Formally trained by world-renowned agile expert, Joe Krebs. Led the transition of our 100+ member team – including senior leaders, middle managers and creative and technology team members -- into an agile organization that profoundly changed the perceived value of delivering products, the culture and the scale of what we could accomplish.
See my work
