Overview

• Responsible for building $100MM+ Digital Business driven by advertising, ecommerce and search
• Architected, created and shipped dozens of digital products from concept to MVP to maturity
• Responsible for product and marketing strategy to launch, grow and support all digital products
• Customer facing products include a large portfolio of websites and mobile apps
• Client facing products (B2B) include first party identification, lead generation, offer conversion, custom experiences and branding
• Responsible for P/L for all digital products
• Built a community of 54MM fully owned, authenticated users across a vast portfolio of products
• Maintained an active file of over 22MM
• Over 2B monthly page views
• 10X CTR on Email CTR (vs Industry Average)
• 12th HighestViews per Visitor accordingto comScore (Jan 2022)
• Conceived and architected a robust customer loyalty and rewards program
• Gamification
• Created a custom Virtual Currency
  "Tokens" are earned for visits, entries, completing missions and playing games.
  Today 3 trillion tokens are earned and redeemed each month from 1MM+ active rewards program members
• We connected XP to all-time token levels and e-commerce purchasing to create wildly successful VIP Customer and PCHRewards Status Levels
• Engagement Mechanics included Leaderboards, Missions, Badges, Exclusive, level-based Token Exchange Prizes and Prize Wheels, and Daily Token Leader Cash Prizes that increase with your status level.
• Conceived of and developed a new mobile web Onboarding Experince that increase convertion by +763%, engagement by +344%, 7 Retention by +121% and 28 day retention by +81%
• M&A Committee Executive Team Member
• Discovery
• Evaluation
• Due Diligence
• 100 Day Plan
• New Acquisition Onboarding
  
• Personnel Integration
• M&A experience includes the acquisitions of 5 companies:
• Blingo Search
• CandyStand Games
• LivetoWin Sweepstakes App
• Topix Quizzes
• Wide Open Media Group (Active Lifestyle Content)
• PCHlotto
• Brought PCHlotto digital experience to PCH via a white label agreement with FreeLotto.com
• Built it into a $7MM line of business with little investment and no dedicted dev resources.
• In 2017, developed and all-new experience that included a new site, app and a new "live lotto" experience.
• Within a 5 year period PCHlotto grew from $7M (2015) to $21MM (2019) in annual revenue
• Apps
• over 37 minutes -- Average time spent on PCH apps
• Directly responsible from taking our app portfolio from $0 to what now represents close to 40% of our total advertising revenue ($14MM)
• Social
• Over 4M Highly Engage Facebook Fans

Digital Revenue Growth Summary

Prior to 2007 our customer experience consisted of a single-focused a website that collected entries via traffic driven by our TV commercials and an e-commerce email marketing program that consisted of email and landing page "packages". I led a small team that conceived, designed and developed our portfolio of websites and apps that today generate over $100M in advertising revenue.