Back

Email Marketing

I created the Publishers Clearing House email marketing program. Prior to this, PCH simply had a website that collected entries via traffic driven by our TV commercials. The only monetization was through an optional selection of magazines and merchandise available by credit card.

7
  • Created a 7 day/week email program  from the ground up. It is now  the main driver of engagement for the Publishers Clearing House digital business
500+
  • Developed over 500 successful email "packages" that included the email and landing page experiences, complete with interactive entry devices, free credit and multipage shopping experience.
$7
MM
  • After it's first year, this new email marketing program contributed over $7 million in EBIDTA
9
MM
  • Today our active email file is 9MM members strong.
35%
  • Industry-leading (unheard of) 35% Email CTR (vs 3% for M&E industry) which has been maintained to this day.
60%
  • 60% of all digital revenue is driven by this email program
$48
MM
  • Today, the PCH email program alone contributes over $48 million in  revenue annually.

Innovation

Examples of leading innovation within the Email Marketing industry.

  • App deep linking
  • Dynamic Content
  • Free Credit Ecommerce
  • Mobile Email
  • Auto Sign In

Reach Out.